Critical Marketing Ideas for eCommerce Website Design
An eCommerce website is built specifically to enable sales. However, the achievement of that objective may be undermined by the wrong eCommerce web design. Thankfully here, we discuss some essential marketing approaches that online retailers should take into account when designing their sites to boost sales and ultimately, ROI.
Feature Excellent Product Images
Having pictures of excellent quality for all your products can inspire more online sales. Keep in mind that internet marketing today exists in a world where visual sharing has become extremely popular. A web-based board for inspiration sharing, Pinterest, is gaining momentum very fast today. The news feed of the most dominant social networking site today, Facebook, prioritizes pictures and graphics. Therefore, you have to deploy stunning images for your eCommerce products if you need to take full advantage of your social media marketing. Presenting your products using stunning visualization will encourage your Facebook, Twitter, and Instagram to share them widely, adding marketing value.
Show Some Love to Category Landing Pages
You may have a perfect home page for your eCommerce website, but never ignore the importance of your category landing pages–some core elements of the leads-to-sales process. Category landing pages are where your search engine optimization (SEO) activities seek to drive traffic to. In case of traffic from your Pay per Click (PPC) ads campaign, it’ll also be directed to such landing pages.
Be sure to have category landing pages with an appropriate design and elements that enhance lead-to-sales conversions. That’s attainable in different styles, such as having a explanatory title or most popular product section. You could also deploy great, winning content, summing it up with a call-to-action.
Give Due Consideration to the Shopping Cart
Many designers of online retail systems blunder when they fail to see shopping carts as adding much beyond transactional utility. Yet, the shopping cart is also where so many potential buyers unnecessarily jump out of the conversion funnel. As such, it helps to provide a user-friendly cart interface that makes shopping easy and inspires shoppers to buy and move on to check out. Provide stunning graphics in line with the branding of your business. Equally important, avoid providing a third-party shopping cart as it may be a deal breaker.
Incorporate Trust Symbols
E-Commerce websites have been around for a while, but not every shopper has embraced them, especially the older demographics. Web payment is the source of mistrust for the majority of these consumers. You may face this challenge, even as a reputable offline retailer if now is when you’re attempting to make inroads online.
Try incorporating trust badges as a way to win the trust of unconvinced buyers. For instance, you may have customer logos and professional medals. Checkout may be boosted with the VeriSign or MacAfee symbols.