What You Must Know Regarding the Google Penguin 4 Update
Google introduced the Penguin Update to better catch those sites which are deemed to be spamming the search results, especially those doing so through buying links or by getting them through the link networks made primarily to boost the Google rankings. When a new Penguin Update is released, sites that have taken action to get rid of the bad links or to eliminate the spam may have rankings. The new sites which were not caught previously could get trapped in Penguin. The false positive sites being caught by mistake can escape.
The Penguin 4 was announced and such can be a boon for the legitimate SEO companies out there. Know that the algorithm of such devalues the links rather than punish the sites. Penguin is baked in Google’s core algorithm and this updates real time. Moreover, the feasibility of such negative SEO is reduced. The new Penguin is also known to be more granular. The new updated pushes the SEO much closer to real marketing. Such is a relief in so many sites which have waited for over 2 years.
When your site got affected by the Penguin, the whole site may have been demoted in the search and there was also no clear explanation about how to be able to recover from such. With the strictness of Penguin, along with the misinformation that is surrounding the algorithm, made a negative environment and also argumentative relationships between Google as well as business owners.
Know that Google will be able to prevent spam from having the results manipulated but now the site owners will not have to live in fear of a crippling penalty in Google, with questionable recovery. Manual actions are still there but these are made by discerning people who are much better at knowing the intent behind the links. Manual penalties are much easier to know in the application and recovery.
Through the Google Penguin 4 update, there is that real time updating. Through such kind of data, the Penguin is actually refreshed real time and for this reason, the changes are going to be seen in a much faster way. Such would take effect shortly after the reindexing and recrawling of the page. Due to the move to Penguin 4, then the search engine is now able to evaluate the links in a lot better way.
What this means is that there are no more Penguin refreshes or no updates to recover. According to Google, they will not comment on those refreshes in the future. This is an excellent news and must relieve fear, misinformation as well as uncertainty about the Penguin. Through the Penguin 4 which is now working real time, then site owners don’t have to make refreshes.